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DISCOVERY CHANNEL.CELEBRATIONS SPOTS
As a celebration for Woman's day, we decided to use the look and feel of 1940's pin-up ads. As World War II raged on and most men were away, printed ads begged women to do their part as everyday heroines in the home front. So we wanted to include this idea into the graphics but twisted it a little bit to fit into this modern piece that also celebrates them, albeit in a funny way.
This 'retro" look worked so well that we end up producing a trio of spots in that same style for Discovery Home and Health, to celebrate Valentine’s day and its almost inevitable consequences: mother’s and father’s day.
2007.Bda international
Prize: Bronze
Category: Womans day - special event promo
Project: Celebrations spots
Client: Discovery channel
Submitted by: Discovery channel latin america
2006.Bda latin america
Prize: Gold
Category: Womans day - special event promo
Project: Celebrations spots
Client: Discovery channel
Submitted by: Discovery channel latin america
Creative Direction
Hubert Reinfeld
Art Direction
Cristina Briceño
Vladimir Mihalkov
Design & Animation
Pablo Iranzo
Andreina Diaz
Marcos Medvedov
Pedro Da Silva
Daniella Isamit
Jorge Vigas
Glenis Dias
Marcos Andrade
Juan Andres Behrens
