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DISCOVERY CHANNEL.HORA BRITÁNICA
A franchise to sell british series in People and Arts. The idea was to use the most relevant icons of the U.K. pop culture, such as tea time, the Big Ben, 007 or the Rolling Stones, using the esthetic of the renowned 20 century graphic design: the map of the London Underground.
The airing of the piece took several months to make it to the screen, since its original release coincided with the attacks on the Underground on July 7th 2005.
2005.Bda latin america
Prize: Gold
Category: Promo not using program footage
Project: Hora británica
Client: Discovery channel
Submitted by: Discovery channel latin america
Creative Direction
Hubert Reinfeld
Cesar Elster
Animation
Luis Montenegro
Music
Daniel Zahalka
