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HBO.JINGLES
Campaign to reinforce the positioning of the HBO brand n the latin american audience, by means of translating the sound of the letters H-B-O to their spanish phonetic, bringing it closer to the audience and adapting its identity to the region.
The first piece is a branding one, created to live within the preexisting image package as a starting point. We wanted however to go a bit beyond the scope of the atg the time current image package, and decided to exploit its organic elements, taking them out of the limits they were placed, taking their presence to play a main role in the screen.
The second piece, given its musical character, needed to be a even more latinamerican in its approach and feel. The idea was to integrate layers of photographs and illustrations in a extremely colorful 3D environment, suggesting a trip to an open air market.
2003.Premio inte
Prize: Gold
Category: Id
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2003.Bda international
Prize: Platinum
Category: Out of house image promo
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2003.Bda international
Prize: Platinum
Category: Typography
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Bda latin america
Prize: Best of show
Category: Judges choice award
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Promax latin america
Prize: Gold
Category: Image television promo (out of house)
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Bda latin america
Prize: Gold
Category: Image promo (out of house)
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
2002.Bda latin america
Prize: Gold
Category: Use of typography
Project: Jingles
Client: Hbo
Submitted by: Totuma comunication and design
Creative Direction
Hubert Reinfeld
Vladimir Mihalkov
Edward Thomas
Design
Cristina Briceño
Pachy Sarmiento
Animation
Vladimir Mihalkov
Cristina Briceño
Hubert Reinfeld
Pachy Sarmiento
Production
Vladimir Mihalkov
Pachy Sarmiento
Hubert Reinfeld
Edward Thomas
Illustration
Cristina Muller
3d
Luis Alarcon
Music
Alonso Toro
Bacalao Men
