TOTUMA.UNTITLED

The word, as far as we know it, didn't end in 2011. Our little blue planet keeps rotating, and that has maintained us very, very dizzy. For us 2011 was, among other things, a year to say goodbye to truly loved ones, but also to warmly welcome new, and fairly awaited, members of the family. So, how do we translate that into a single gesture of profound sadness and profound happiness?We came up with the idea of sharing this experiment we did. It contains:A fragments of the chapter 68 of the novel "Rayuela" ('Hopscotch') read by it's author Julio Cortazar + the phrase " God is in the details, by Mies van De Rohe + what can be done with a MP-E65 camera lent + the song "prayer" for the album " Songs for cello" by Rufus Cappadocia + a picture ( taken in her mother's womb) of totuma's new and beautiful baby: Sofia Mihalkov. We hope you like it…Merry X-mas and happy new year 2012 for totuma communications + design.Apenas él le amalaba el noema, a ella se le agolpaba el clémiso y caían en hidromurias, en salvajes ambonios, en sustalos exasperantes. Cada vez que él procuraba relamar las incopelusas, se enredaba en un grimado quejumbroso y tenía que envulsionarse de cara al nóvalo, sintiendo cómo poco a poco las arnillas se espejunaban, se iban apeltronando, reduplimiendo, hasta quedar tendido como el trimalciato de ergomanina al que se le han dejado caer unas fílulas de cariaconcia. Y sin embargo era apenas el principio, porque en un momento dado ella se tordulaba los hurgalios, consintiendo en que él aproximara suavemente sus orfelunios. Apenas se entreplumaban, algo como un ulucordio los encrestoriaba, los extrayuxtaba y paramovía, de pronto era el clinón, la esterfurosa convulcante de las mátricas, la jadehollante embocapluvia del orgumio, los esproemios del merpasmo en una sobrehumítica agopausa…I wanted - and tried- to translate this to english, but it was written by Julio Cortazar in an invented idiom called "gíglico", so even in spanish we can only infer what he's talking about, a sort of the Lewis Carroll's poem "jabberwocky" `Twas brillig, and the slithy tovesDid gyre and gimble in the wabe:All mimsy were the borogoves,And the mome raths outgrabe.Regardless of the "lost in translation" I hope you can find the beauty of it… : )Merry X-mas…The project was selected to be published in STASH magazine #88.


2011.Stash magazine # 80
Prize: Publicated
Category: X-mas card
Project: Untitled
Client: Totuma
Submitted by: Totuma comunication and design

Director
Hubert Reinfeld
Vladimir Mihalkov
Cristina Briceño

Music Adaptation
Daniel Zahalka

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