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DISCOVERY H&H.WORLD CUP & BEAUTY MYTHS
Continuing with the esthetics we develop for Discovery Home & Health piece: Woman's day Two series of pieces.
WORLD CUP
As Latin america was paralyzed during the soccer world cup, Discovery Home & Health (a women-oriented channel) decided to take advantage of the fanaticism and absurd insanity and produce their own soccer campaign, from a very particular, female point of view.
BEAUTY MYTHS
Emulating the retro feel of feminine magazines of the 1950’s, we created a series of interstitials for Discovery Home and Health, giving tips on beauty and health in a mood supported by a overdone style of narration and music, adds a refined humorous touch to a bit of practical information for the ladies.
VIEW WOMAN'S DAY
2007.Bda world gold
Prize: Silver
Category: World cup - holiday image campaign
Project: World cup & beauty myths
Client: Discovery h&h
Submitted by: Discovery channel latin america
2006.Bda latin america
Prize: Silver
Category: World cup - promotional animation
Project: World cup & beauty myths
Client: Discovery h&h
Submitted by: Discovery channel latin america
Creative Direction
Hubert Reinfeld
Art Direction
Cristina Briceño
Vladimir Mihalkov
Design & Animation
Pablo Iranzo
Jorge Vigas
Marcos Medvedov
Andres Ungaro
Francis Barroeta
Manuel Piña
Daniella Isamit
