The interface for the user of the Sky networks Latin America’s cable service is conformed by a reticule of squares where all the information and options are displayed. Having this as reference, we though of using the metaphor of a Rubik’s Cube where the viewer could configure the service according to his choice among endless possibilities at his disposal. We created 4 ID´s that highlighted different aspects of the service: “Premiere”, “Universe”, “Events” and “Attributes”.

Creative Direction
Hubert Reinfeld
Edward Thomas

Luis Alarcon

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