DISCOVERY CHANNEL.PANCHO VILLA TEASERS

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This was one of those ( sadly rare occasions) in witch there was a chance to work directly with the show characters. The quick shooting was done in a day to take advantage of the actor, wardrobe and props availability. After this, there was a ton of post-production and compositing to create the bizarre world and establish the "mood" for the promo. It's important to say that Pancho Villa was killed while driving his car by a group of seven gunmen that shoot over 40 times to his car. Some say the found him dead with a hand on the wheel and the other one reaching for his gun. In this sense our promo is complete "not accurate" from a historic point of view, so it was necessary to add a sense of unreality, dream or nightmare, to the promo... Those that live by the sword die by the sword.


2013.Promax bda latin america
Prize: Gold
Category: Total package design
Project: Pancho villa teasers
Client: Discovery channel
Submitted by: Discovery channel latin america

2013.Promax bda latin america
Prize: Silver
Category: Art direction & design: promo
Project: Pancho villa teasers
Client: Discovery channel
Submitted by: Discovery channel latin america

Art Direction
Vladimir Mihalkov
Hubert Reinfeld

Graphic Design
Cristina Briceño
Alejandro Ocando

Compositing
Vladimir Mihalkov
Alejandro Ocando
Marcial Gonzalez

3d
Alejandro Ocando

Color Grading
Vladimir Mihalkov

Chroma Keying
Marcial Gonzalez

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