The launch of this new image package for Sony Entertainment Television had to express the change in its programming, while mantaining it´s dynamic and laid back personality, hence the new slogan, Sony, 100% attitude. We worked arround a color coding scheme based in its main existing franchises, green for "Lemon Tuesdays", orange for "Pumpkin Thursdays" and blue for the resto of the week.

2003.Bda latin america
Prize: Gold
Category: On air packaging (out of house)
Project: Graphic package
Client: Sony
Submitted by: Sony entertainment television

Creative Direction
Vladimir Mihalkov
Hubert Reinfeld
Edward Thomas

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