Alter contemplating several proposals, we opted for the most obvious and bold of them: Replacing the “S” from the word “Discovery” for a number 5, changing it to “Di5covery”. In this way we avoided modifying the essence of the logo with any external graphic element, integrating the event of the anniversary to the identity of Discovery itself.
Category: Best original logo design
Project: 5th aniversary
Client: Discovery channel
Submitted by: Discovery channel latinoamérica