Targeting young adults, we strived to create a launch package that would combine the concepts of travel and adventure in a different manner, besides positioning this channel based in the main brand: It should seem as a travel oriented channel, until the spectator would be surprised by an adventure element that would break apart with what it´s being seen, such a rappelist or a parachutist.
We created a series of elements associated to the experience of travel and adventure: land, jungle, water, snow and air, related by means of a chromatic structure, and playing with the confrontation of places, or travel, with experiences, or the adventure.
Category: Out of house menu
Project: Graphic package
Client: Discovery t&a
Submitted by: Discovery travel & adventure