A series of interstitial ID´s designed to enhance the pre existing image package, adding some visual and info dynamics to complement the relative simplicity on the screen, towards conveying the branding values to which the audience in Latin America were accustomed from Discovery.
2007.Promax/bda latin america
Category: On air identity campaign (out-of-house)
Project: Graphic package
Client: Discovery channel
Submitted by: Discovery channel latinoamerica
Lucy De Freitas